The Coca-Cola Rock-Ola Jukebox

Although I thought I was chasing a mythical creature for many years, I finally found physical proof of this jukebox in the summer of 2002. The AACO/Rock-Ola company quit making these around 1994. Although the details are sketchy, some say the Coca-Cola Company pulled the license and some say that was when the license from Coke expired.

In May of 2003, someone viewed this very page and saw that I was looking for this collectible. They gave me a phone number of a restorer and I called him that week.

According to the gentleman on the phone, the Jukebox you see above was originally in a bowling alley in Grant's Pass, Oregon. The owner loaded it in the back of a pick-up and it fell on it's face. This jukebox was exchanged for another one, and I was told it would take a couple of months to restore. On August 28 2003, I brought it home from the shipping depot and unwrapped a refrigerator sized box to reveal this beautiful unit.

UPDATE! The Peps!-cola corporation had their ad agency contact me to try and obtain this Jukebox -as well as my Coca-Cola contour bottle cooler- for a TV ad they were filming on the East Coast. Once I found out what this was for, their continued calls went unanswered.

Restoration completed by:
The Classic Jukebox Works
Wilsonville, OR
(503) 570-0125

Weight: Approximately 300  lbs
Original price: Approximately $6995
Capacity: 100 CDs or 100 45 RPM singles

Additional details (from brochures):
"Special product for Coca Cola"

This classic design was first made for the original Coca-Cola Company. The top crown, shoulders, pilaster supports, and even the base are carved out of hardwoods, walnut and alder. The front is finished in satinwood and burled elm.

  • Handcrafted quality cabinets
  • Hand stained and hand finished
  • Available in walnut and medium oak
  • No particle board or formica is used
  • All die cast metal trim (19) pieces
    Triple plated: Copper, Nickel, Polished Chrome
  • Solid walnut pilaster supports
  • Rowe record changer and electronics

Other Features

  • Motor driven color cylinder

  • Central computer controls all phonograph functions and stores audit information

  • Modular construction of all components for easy service

  • High powered speaker system designed to handle additional speakers
  • Continuous play mode for either "A" or "B" or both sides (45 RPM)
  • "Coin operated" or "Free play"
  • $1.00 and $5.00 bill acceptor optional
  • Made in U.S.A.

Video: Watch the Jukebox change CDs


The serial number and stamp on the back of my Jukebox

Note to collectors: If you purchase one of these, make sure the hardwood above the serial number plate is stamped with the same digits as the plaque. This helps to ensure that your case is probably the original, not a refurbished version of a different Jukebox.

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DarkDan's Data...

1st song played in my Jukebox:
For the Longest Time  by Billy Joel
(Since I've wanted this jukebox for the longest time!)